"We are shifting our business to develop halal tourism packages in various domestic destinations. Members of the association staged a road trip to talk up halal travel in a number of locations including Jakarta, Bandung in West Java, Yogyakarta and Surabaya, Bromo Mountain and Banyuwagi in East Java. "We introduced the halal tourism or Muslim-friendly concept to the local administrations," said Mr Firman. Halal gastronomy is another area poised to go mainstream, according to the Halal Travel Frontier 2020 report issued by Mastercard-CrescentRating in January. According to the CrescentRating Global Muslim Travel Index 2019, the Muslim travel market continued to be one of the fastest-growing sectors in the world, with an estimated 140 Muslim visitors worldwide in 2018, an increase from 131 million in 2017.

Source: Bangkok Post July 20, 2020 00:22 UTC