Like other direct-to-consumer brands that began as online-only, Madison Reed has decided that malls are a good place to connect with consumers. Madison Reed had a banner year in 2020, with growth of 130%, according to founder and CEO Amy Errett. Madison Reed is another example of a direct-to-consumer brand turning to mall stores as a way to ... [+] reach new customers. Joan VerdonOnline sales have increased in markets where Madison Reed has opened Color Bars, Errett said. Errett is confident the new customers Madison Reed gained during first months of the pandemic, when most salons were closed, will stick with the brand post-pandemic.

Source: Forbes May 08, 2021 15:00 UTC