Scooter Braun and BTS at the White House in 2022. BTS fans boycott ‘Zionists in the industry’:Many HYBE group fans have long been silently boycotting the label's merchandise, demonstrating their rejection of the company's association with Braun. Fans have advocated for the removal of ‘Zionists in the industry’ by targeting all ‘big four’ of the K-pop industry - HYBE Entertainment, YG Entertainment, JYP Entertainment and SM Entertainment. Meanwhile, a ‘Help Divest Scooter Braun from HYBE’ Change.org petition has also been initiated. Another slide adds to the message campaign message, seeking out the industry's underlying humanity:"Korean and international ARMY demand HYBE divests from Zionism and Zionists in the industry.

Source: Hindustan Times February 29, 2024 21:41 UTC