HUL, India’s largest packaged consumer products maker, produces the Kwality Wall’s brand of frozen desserts and ice-creams. frozen desserts by making false statements of facts with regard to the same and also indulging in a negative campaign and also asking the consumers not to have frozen desserts but instead have the product of defendant No.1, i.e. In March, Amul launched an ad campaign for its Amul brand of ice-creams that emphasized the difference between ice-creams (made from milk fat) and frozen desserts (made from vegetable oil). Amul’s ads urged customers to choose ice-creams over frozen desserts, claiming that the latter were made with vanaspati tel or vegetable oil. Soon after, HUL filed a lawsuit in the Bombay high court asking that Amul be stopped from airing the ads and ordered to pay damages.

Source: Mint June 16, 2017 17:02 UTC