“We are adjusting our pricing strategy and product portfolio to secure the title of ‘top three’ smartphone vendor in the home market again,” HTC general manager and senior marketing officer Darren Chen (陳柏諭) told a news conference. HTC ranked fourth in terms of total smartphone shipments and revenue in Taiwan last year, but the gap between HTC and third-placed Asustek Computer Inc (華碩) is narrowing, Chen said. HTC’s market share was 9.09 percent, the data showed. HTC does not plan to price handsets at more than NT$20,000 (US$683.50), as Apple and Samsung have secured the high-end market, Chen said. HTC launched its “HTC Vive classroom” in China, which offers a distance education platform, to a positive reception, Chen said.

Source: Taipei Times March 08, 2018 15:56 UTC