The campaign garnered appreciation from marketing professionals across the country. Such initiatives are rare among media houses, and it's an excellent way to kickstart the festive season, a pivotal period for advertisers." Vicky Ajit, director of media partnerships at Publicis Media, reiterated similar feelings by stating, "Festival of Gifts, introduced by HT Media Group, is a commendable initiative for direct reader engagement. I express my gratitude to Hindustan Times for granting me the chance to be part of this fantastic initiative. I extend thanks to the entire HT team on behalf of Publicis Media!"

Source: Hindustan Times November 02, 2023 14:03 UTC