The Health Service Executive has complained to Google after it was forced to increase its advertising spend on its MyOptions.ie website for unplanned pregnancy services to stop a fake website getting the top hits on the search engine. Yesterday the top return on a Google search for “My Options” was for a site called myoptions.website, not operated by the HSE, but run by an anti-abortion group. The site contains information on the different options available and how to access the services. File photograph: iStockPhoto/GettyThe Irish Times understands that the HSE had to increase its advertising spend on the MyOptions site with Google in order to return the website to the top of the Google search list. It is also understood the HSE has complained to Google about the matter but is still awaiting a response.

Source: The Irish Times February 05, 2019 00:22 UTC