June 09, 2021: Affirming its growing strength in Sri Lanka, leading integrated financial services company HNB FINANCE was listed for the first time among the top 50 most valuable consumer brands in the country on the 18th Brands Annual Publication launched by LMD in association with Brand Finance. Brand Finance, the country’s pioneering brand valuation and strategy firm, determines The Most Valuable Brands after an extensive audit on consumer behaviour and financial metrics, derived through a bespoke market research study and publicly available financial information of only listed companies. The company considers three key components in calculating a brand’s value, which are the brand’s strength, business and economic outlook. According to Brands Annual 2021, HNB FINANCE is a new entrant to the prestigious list coming in at the 50th spot, representing the financial services sector. HNB FINANCE operates from a unique position within the industry, with the support of its enigmatic parent company HNB, on a progressive platform of systems, processes, governance, and risk management equivalent to that of a fully-fledged bank.

Source: The Nation June 10, 2021 10:52 UTC