Delhi High Court today restrained Britannia Industries Ltd from using the wrapper of its ‘Nutri Choice Digestive Zero’ biscuits in its present form, saying it was “deceptively similar” to the packaging of ITC’s Sunfeast ‘Farmlite Digestive All Good’ biscuits. The court asked Britannia to adopt a “distinctively different” packaging from the one currently used by ITC for its biscuit as such “deception” could confuse the consumers. The court’s order came on a plea filed by ITC Ltd seeking to restrain Britannia from violating its rights in packaging/ trade dress of ‘Sunfeast Farmlite Digestive-All Good’ biscuits by allegedly using a deceptively and confusingly similar trade dress for ‘Nutri Choice Digestive Zero’ biscuits. The court also granted four weeks to Britannia to phase out the existing stocks of ‘Nutri Choice Zero Digestive’ biscuits with the present packaging. Britannia, while refuting the allegations, had countered ITC’s submissions saying being the market leader, it did not need to adopt anyone’s packaging.

Source: The Hindu September 06, 2016 13:41 UTC