New York (CNN Business) HBO Max , AT&T's big bet on streaming , brought in more than four million subscribers in the month following its May 27 launch, the company announced on Thursday. HBO and HBO Max combined in an effort to bring the total number subscribers to 36.3 million subscribers by the end of June, John Stankey, AT&T's CEO, told analysts on the company's earnings call. The combination exceeded its goal, although HBO Max may not have had as eye-popping a debut as Disney+, which brought in 10 million subscribers on day one and 50 million in roughly five months . But 4 million sign ups in the combined service's first month puts HBO Max solidly on track for its initial projections. HBO Max was able to procure four million subscribers in a month without being offered onandFire TV — two of the most popular devices that consumers use to watch streaming services.

Source: CNN July 23, 2020 16:07 UTC