Sales in comparable stores will continue to fall this year, the Swedish apparel retailer said Wednesday in a statement, but online sales should rise at least 25 per cent. Responding to criticism that it’s lacked transparency, H&M for the first time is breaking out the sales contribution of e-commerce and non-H&M brands. The Swedish company said it sees “good opportunities for a somewhat better result” this year, with weakness at its physical stores moderating. By 2022, it expects sales from e-commerce and non-H&M formats to nearly triple from last year’s level. The company is also refurbishing physical stores while directing investments toward e-commerce and faster supply-chain technology.

Source: The Irish Times February 14, 2018 09:11 UTC