Paid-for fitness plans by social media influencers and healthy recipes by celebrities such as Chrissy Teigen and Gordon Ramsey have been published online. Another said: 'Yesterday I told myself I should actually purchase healthy cookbooks and then today the Gymshark leak happened. The business has no High Street presence and markets itself using fitness influencers, who have large social media followings, and events. It sends free products to social media influencers around the world who often later share pictures of themselves working out wearing the gear. Some of our app content has been copied and shared, as well as a whole host of other celebrities and influencers.

Source: Daily Mail January 17, 2020 10:19 UTC