Photo: Fitness & FriendDespite their "Hot, Hot, Baby" advert being named the most sexist campaign in Germany, a Hamburg gym aren't worried. The advert in question depicts a woman seductively eating a rather suspicious-looking ice-lolly, teamed with the words “Heiss, Heiss, Baby” meaning “Hot, Hot, Baby”. Which is why the gym Fitness & Friends” has received so much negative attention since its ad campaign was released last year. The ad was part of the fitness club's summer campaign for last year. Photo: Fitness & FriendsThe crowning glory for this controversial ad was being voted most sexist advert in Germany for 2017 at the beginning of September, as part of women's rights organization Terre Des Femmes' yearly competition.

Source: The Local September 08, 2017 14:26 UTC