Conversational messaging startup, Gupshup , which recently reached a $1.4 billion valuation following a $100 million fund raise from Tiger Global in April, is betting big on bot-led conversational commerce and is running pilots for its IP messaging (or real-time messaging platform) called GIP. The service was called SMS Gupshup and had close to 70 million users at its peak. Today, Gupshup provides its application programming interface (API) to businesses for customer engagement across more than 30 communication channels, especially SMS. The company provides tools to businesses to help them build chatbots, acquire omni-channel inbox capabilities, conversational AI, and provides client-side software to manage communications. Gupshup’s API enables more than 100,000 developers and businesses to build messaging and conversational experiences delivering over 6 billion messages per month.

Source: Mint May 17, 2021 20:26 UTC