Four days later, Congress's social media head Divya Spandana issued a similar 72-second counter propaganda video alleging that "riots" and "trolls" were tools of BJP.With Gujarat state elections just weeks away, a bitter and caustic political social media war is in full swing. BJP has flooded social media channels with its "Hun chhu vikas, hun chhu Gujarat (I am development, I am Gujarat)" videos, while Congress is running hashtags like #VikasGandoThayoChhe, questioning development claims. From his various trips and rallies in Gujarat, Modi's posted over 40 tweets directly related to the state in October. Not to be left behind, Gandhi issued nearly a dozen concerning the key western state last month.Party officials are reluctant about revealing their social media budgets. Both BJP and Congress have posted online photos of state-level IT cell meetings in packed auditoriums.

Source: Times of India November 09, 2017 23:48 UTC