Owners Diageo has invested 25 million euro in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets. The main export markets for the zero-alcohol stout include Great Britain, Europe, the United States, Canada, the Middle East and South Korea. Managing director of Diageo Ireland, Barry O’Sullivan, said Guinness 0.0 is now the top selling non-alcoholic beer in four-pack format on both the island of Ireland and Great Britain. “This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category as consumers look for more choice on different occasions,” he said. “We expect the growth of Guinness 0.0 to be another export success story for Ireland.”Publican Oliver Barden from O’Donoghue’s in Dublin said zero-alcohol stout is becoming very popular.

Source: The Herald July 03, 2023 17:38 UTC