Guinness has been announced as the new sponsor of the Six Nations in a six-year deal. Pictured at the Guinness Storehouse are Mark Sandys, Global Head of Beer & Baileys at Diageo and Ben Morel, CEO of Six Nations. The Royal Bank of Scotland Group had sponsored the championships until this year, with the tournament called the Natwest 6 Nations. READ MORE: Munster make two changes to team facing CastresCommenting on today's announcement, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with Guinness and they will be a terrific title sponsor for Rugby’s greatest championship. "Working with the Six Nations, we want to enhance both the Championship and the fan experience whilst using the partnership to encourage the adult fans watching, or attending, the games to drink responsibly.”Digital Desk
Source: Irish Examiner December 07, 2018 11:26 UTC