The group said Cantino, who served as Gucci's deputy CEO since May, would take the helm of the brand from Jean-Francois Palus on Jan. 1. Cantino will have a seat on Kering's executive committee and will report to Francesca Bellettini, deputy CEO of Kering in charge of brand development. The announcement comes as Kering seeks to inject new life into Gucci and reduce its reliance on seasonal designs and younger, less affluent customers, and instead focus on higher-spending, aesthetically conservative customers. Prior to joining Gucci, Cantino worked for five years at LVMH Moet Hennessy Louis Vuitton, where he was responsible for communication and image for Louis Vuitton. He previously spent 20 years at Prada in various roles, leaving the group as director of communications and marketing.

Source: Wall Street Journal October 08, 2024 16:52 UTC