The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material. Ads for the Guardian’s membership scheme are understood to have been placed alongside a range of extremist material after an agency acting on the media group’s behalf used Google’s AdX ad exchange. He said the Guardian would be withdrawing its advertising until Google can “provide guarantees that this ad misplacement via Google and YouTube will not happen in the future”. Google, with YouTube and its DoubleClick ad service, as well as Facebook account for close to 85% of digital ad spend. “Given the dominance of Google, DoubleClick and YouTube in the digital economy, many brands feel that it is essential to place advertising on your platform.

Source: The Guardian March 16, 2017 17:30 UTC