Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas. Plug and Play Tech Centre co-founder Jojo Flores says app creators should try as many growth hacks as possible. Singapore Games Association (SGGA) chairperson Gwen Guo advises exploring data-driven decisions by studying the target audience’s purchases and engagement habits, then crafting your app’s marketing plan on that. Guo also suggests forming relationships with launch platforms to understand features that boost visibility, and to explore social media and trends that help with your app’s marketing plan. These include the Best App, Best Game, Best Social Impact Award, Honorable App Award and Most Popular App Award; as well as new categories including AppGallery Rising Star Award, Best Fintech Innovation Award, Best HMS Core Innovation Award, Excellent Student Award and Tech Women’s Award.

Source: The Star July 26, 2021 00:00 UTC