This surge has been driven by widespread internet access, smartphone penetration, and the development of online shopping platforms and social networks. In 2025, market surveillance forces have nationwide detected and handled more than 23,400 cases involving counterfeit goods, most of which occurred on e-commerce platforms and social media. Currently, on e-commerce platforms and social networks, seller identities and product quality are difficult to verify, creating loopholes for counterfeit goods to enter the market. Tran Huu Linh, head of the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, said that management methods for the e-commerce market need to be renewed. Automated monitoring systems using artificial intelligence to detect counterfeit products based on images, reviews and transaction data should be deployed more widely.

Source: VietNamNet News December 24, 2025 22:34 UTC