This included responsibility for building the airline’s market and brand in China, Hong Kong, Macau, Japan, South Korea and Taiwan. A Hong Kong listing could help to raise the company’s profile, coming on the heels of the flotation there of aviation lessor BOC Aviation, and allow it to raise new capital. The group was simultaneously looking for more aircraft to meet strong demand in North Asia and elsewhere, they said on the eve of Britain’s Farnborough International Airshow. The goal, said this source, was to use AirAsia’s short-haul and long-haul units to connect passengers from North Asia to Southeast Asia and Australia. The company’s longer-term goal was to have a joint venture in either Hong Kong or China, said a second source familiar with the company’s thinking.

Source: New Strait Times July 12, 2016 03:00 UTC