Discovery Inc.-backed digital publisher Group Nine Media Inc. has agreed to acquire women-focused publisher PopSugar, the companies said, the latest merger of new-media firms hoping that greater scale will help them sell online ads, where Facebook and Google dominate. The all-stock deal values PopSugar at more than $300 million, according to people familiar with the matter, and will give its shareholders more than 30% ownership of the combined company, which will keep the Group Nine Media name. Group Nine’s shareholders will...

Source: Wall Street Journal October 07, 2019 21:15 UTC