At Tauseeq Haider’s Men’s salon, customers usually fork out a minimum of Rs1,400 for a visit, a far cry from the 200 rupees spent at traditional barber shops previously. In rural Pakistan, men have traditionally taken their fashion tips from Islamic dictates, with the Quran specifying the length of beard and moustache along with hygiene guidelines. Economist Minhajul Haque agrees, saying Pakistani men are also subjected to a new slew of online advertising campaigns that have reinforced the trend. Stylist Ghulfam Ghori says Pakistani men are also now more concerned with skincare, opting for blackhead removal, acne treatments and even the occasional brush with makeup before major events like weddings. But it’s not just the salons that are cashing in on Pakistani men’s blossoming cosmopolitan predilections.

Source: Pakistan Today February 22, 2018 08:15 UTC