Greencastle Capital has completed the acquisition of Maximum Media Network, the owner of the JOE and Her brands. The closure of the deal follows creditor and court approval and Irish media merger clearance received earlier this week. The venture capital firm has signed a management services agreement with London-listed company Iconic Labs, a new media and technology business, for Iconic to manage JOE and Her, while the company that operates the digital media brands will be renamed as JOE Media and Her Media. The acquisition follows Greencastle’s purchase of JOE’s UK business out of administration earlier this year. JOE and Her are important Irish brands for the media landscape here and have the potential to become internationally renowned names.”

Source: The Irish Times October 09, 2020 16:48 UTC