One leader in this trend is Vinpearl, a major resort chain in Vietnam committed to both environmental responsibility and guest satisfaction. Vinpearl was recently recognized as one of the “Top 3 Strongest Brands” in Southeast Asia by Brand Finance, a leading global brand valuation firm. These initiatives not only enhance the guest experience but also foster community involvement and environmental awareness.The efforts of Vinpearl and other hospitality brands have fueled a strong rebound in Vietnam's travel industry. The brand was recently recognized as one of the "Top 3 Strongest Brands" in Southeast Asia by Brand Finance, a leading global brand valuation firm. Highlights include the launch of a Vinpearl Horse Academy in Vũ Yên, and Vinpearl Harbour, an all-day entertainment, dining, and shopping complex.

Source: Viet Nam News November 19, 2024 17:03 UTC