One of the best strategies is to create and distribute a leave-behind piece, which your prospects can review while they make that final decision. First, if you’re going to print a brochure or booklet, make sure to choose an experienced printer and invest in high-quality materials, as you would for most B2B sales strategies. If your paper is thin and gritty and your design isn’t centered, it’s going to leave a bad impression. Most people aren’t going to read every word of your piece; they’re going to scan for high-level takeaways instead. The leave-behind piece isn’t the place to go on extended, colorful narratives about your brand’s core values, or lengthy explanations about your processes.

Source: Forbes September 20, 2017 17:37 UTC