The famous green-and-gold cans of Lyle’s only returned to TV advertising for the first time in a quarter of a century last year. Dr Oetker, the German baking ingredients maker, has never sponsored a prime-time TV show. They are thought to have jointly paid about £4m to sponsor the first series, this year’s Christmas specials and the Jo Brand-fronted spin-off Bake Off: an Extra Slice. Food brands – the third-biggest TV spending sector –are down more than 14% in TV advertising spend for the year to the end of March. Of the major brands, only Dr Oetker increased sales volumes.

Source: The Guardian July 24, 2017 06:00 UTC