Graham McGregor: My suggestion to you this week is to think about how you can put a dollar figure on all the value a client receives by using your services. OPINION: An interesting way to promote a service is to focus on the financial payoff that your client enjoys by using it. His average commission on each listing was around $10,000 so the return on his investment for using this newsletter was around $80,000. In many cases this dollar figure will give many of your clients a massive payoff and very high return on their investment in using your services. Action Step:What is the payoff in dollars for a client using your services?

Source: Stuff May 16, 2021 21:33 UTC