As for social media and online channels, she said, the agency will use its own website, ThaiCommerceStore.com, as the main platform featuring special banners advertising Thai milled rice and other rice and related products. Those farmers who have their own website can add their link to this platform so visitors from across the world can reach the farmers’ sites. Farmers who do not have their own website, but use social media such as Facebook and Instagram can have their own social media links on the ThaiCommerceStore.com website. In addition, she said, the department has initiated the setting up of a prototype of a retail outlet as an offline sales and marketing channel for rice farmers. The farmers will be able to use this space to sell packaged rice and other products directly.

Source: The Nation Bangkok November 17, 2016 18:07 UTC