It combines live TV, on-demand videos, radio, games, e-books, and e-commerce in a single platform. It has already made strong inroads, recording over 3.8 million downloads and 2.3 million registered users in less than a year. Prasar Bharati also recently invited licensed linear satellite TV channels to join its OTT under a revenue-sharing commercial framework. With the objective of bringing quality content to WAVES, the public broadcaster introduced a Pay-Per-View Content Sourcing Policy in October. While India remains the leading market with over 4.2 million users, significant traction has been recorded in the USA, UK, UAE, Australia and France.

Source: Indian Express January 12, 2026 07:15 UTC