UCPMP prevents unethical operations such as drug makers offering favours to doctors to prescribe their medicines in return. The government has extended the time frame for voluntary uniform code for pharma marketing practices (UCPMP) that prevents unethical operations such as drug makers offering favours to doctors to prescribe their medicines in return. The government had earlier this year said it was considering making the voluntary UCPMP compulsory. In July, Chemicals and Fertilizers Minister Ananth Kumar had admitted that voluntary UCPMP was not yielding the desired results. The code also has stringent measures for audio or video promotional activities and for the supply of free samples of medicines.

Source: dna September 18, 2016 06:11 UTC