From the everyday shirts and pants worn by millions, the government has introduced a new set of quality norms to bring long-overdue uniformity to a segment that has largely operated without common benchmarks. - Dhirendra Kumar dhirendra.kumar@livemint.comThe shirt market is dominated by men's wear and is valued at over ₹39,000 crore. (ISTOCKPHOTO)According to a government order earlier this month, the Bureau of Indian Standards (BIS) has introduced a new set of standards covering woven shirts and trousers. With consumers purchasing these garments across a wide price spectrum—from local markets to high-end retail outlets—the new norms aim to establish a uniform baseline of quality across segments.

Source: Mint March 23, 2026 03:03 UTC