[File, Standard]Kenya is looking to intensify tourism product diversification with the planned setting up of an entity specifically tasked with marketing the country as a business and conference tourism destination. The Ministry of Tourism said it had already laid the ground for the establishment of the Kenya National Convention and Exhibition Bureau (KeNCEB), which is set to start operations by July. The bureau will initially be domiciled at the Kenya Tourism Board (KTB), but eventually branch out as a standalone entity. “We need to do commercial conferences like an annual meet for pharmaceutical industry or lawyers from all over the world. We need to pitch for this and need an entity that is solely dedicated to pitching for these events,” he said.

Source: Standard Digital April 23, 2017 20:03 UTC