Or the modern myth of ‘size zero,’ perpetuated by designer sizing.”“We had so many requests for women’s made-to-measure that we decided we had to do something,” she says. Melissa Austria, the owner of GotStyle, saw a gap in the market: made-to-measure suiting for women whose curves do not fit neatly into off-the-rack seams and darts. The made-to-measure price point of GotStyle hits a sweet spot of $1,300 for a woman’s two-piece suit. Konstantine has a real skill in reading people.”The main difference between men and women under his measuring tapes, says Malishevski, comes down to perception. Women are looking at their own insecurities: does the skirt make my butt look fat, or does the jacket make my breasts look big.

Source: thestar January 28, 2017 15:04 UTC