One key goal of the updated Endorsement Guides is to make it more difficult for unethical companies to publish fake reviews. The updated guides also address distorted and incentivized reviews for the first time. Here’s what supplement brands should know about the updated FTC Endorsement Guides. Incentivized Reviews Are Subject to ConditionsFTC has discussed the problem of incentivized reviews in the past. Endorsement Guides Strengthen Consumer ProtectionsThe new FTC Endorsement Guides have several key updates designed to protect both consumers and reputable companies.

Source: CNN October 02, 2023 13:28 UTC