CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model , the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. Apple also announced updates that push its Apple Watch further into medical device territory. In addition, Apple said the Series 4 Apple Watch will also be able to detect when someone falls — and can tell the difference between a trip and a fall.

Source: Philippine Star September 12, 2018 22:52 UTC