​AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavoury subjects. But that diverse selection periodically allows ads to appear next to videos that marketers find distasteful, despite Google's efforts to prevent it from happening. Google depends largely on automated programs to place ads in YouTube videos because the job is too much for humans to handle on their own. As part of Google's solution to the problem, Schindler promised to hire "significant numbers" of employees to review YouTube videos and flag them as inappropriate for ads. Google doesn't disclose how much of that came from YouTube ads, but the research firm eMarketer estimated that the video site accounted for $5.6 billion of that amount.

Source: CBC News March 23, 2017 12:22 UTC