Google is to stop tracking people across the internet for the purposes of selling ads. The seismic move from the world’s biggest digital advertiser is, the company says, a response to growing concerns about privacy. The tech giant plans to implement the move next year, once it discontinues support for third-party ‘cookies’, the small bits of code that allow advertisers to track users across the web. Read MoreInstead, Google will focus on alternative technologies that can still offer some “relevant” advertising to users without tracking them across multiple websites. “We realise this means other providers may offer a level of user identity for ad tracking across the web that we will not,” he said.

Source: Irish Independent March 03, 2021 14:58 UTC