Google will introduce new features across its products such as search and maps over the next few months to provide millions of its users greater control over their data. The US-based company, at its annual Google I/O conference for developers, said it will make easier for its users to manage data in Maps, the Assistant and YouTube. It has introduced a control feature that lets users choose a time limit to save location history, web and app activity data for either 3 months or 18 months. Google will soon allow users to review and delete their location activity data directly in Google Maps. These companies are now walking a tightrope as they attempt to balance user privacy with increased accountability as governments seek greater disclosures and controls over digital platforms.

Source: dna May 08, 2019 18:22 UTC