The Data Protection Commissioner is investigating whether Google has breached the General Data Protection Regulation (GDPR) in the way it processes user data to provide personalised online advertising. “The Irish Data Protection Commission’s action signals that now, nearly one year after the GDPR was introduced, a change is coming that goes beyond just Google. In a statement, the DPC said: "The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation. A Google spokesman said the company “will engage fully with the DPC's investigation and welcome the opportunity for further clarification of Europe's data protection rules for real-time bidding". “For too long, the AdTech industry has operated without due regard for the protection of consumer data," he said.

Source: Irish Examiner May 23, 2019 15:56 UTC