Google is aiming to improve the quality of ad-supported content in its Google Preferred program by adding inventory from YouTube TV, a streaming service that packages a host of popular TV channels. Google Preferred, which includes content from the most popular 5% of YouTube channels, has not been immune from brand safety controversies. The firms are also trying to lure in TV ad dollars just weeks ahead of the annual TV “Upfronts,” when TV networks preview new programming for the coming season and year. Adding more premium content to Google Preferred is the latest step by Google to bolster its service. Rather, they’re accessing YouTube on TV through their gaming console or smart TV, or casting their mobile device onto their TV.

Source: Wall Street Journal April 30, 2018 00:00 UTC