Google says Chrome cookie replacement plan making progress Google says it’s making progress on its plan to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officialsLONDON -- Google says it's making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials. The changes will affect Chrome, the world’s dominant web browser, as well as other browsers based on Google’s Chromium technology such as Microsoft’s Edge. Rival browsers Safari and Mozilla Firefox have already removed third-party cookies by default but Google is taking a more gradual approach. Google's plan has drawn scrutiny from Britain’s competition watchdog, which this month opened an investigation into whether it could undermine online ad competition and entrench Google's dominant position in the digital advertising industry. A group of states filed a lawsuit against the company last month accusing it of “anti-competitive conduct” in the online ad industry.

Source: ABC News January 25, 2021 16:41 UTC