Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year. Google made no mention of generative AI, which is disrupting many sectors including advertising. Google cited research indicating that some 80 percent of US retailers feel it is urgent to adopt generative AI in their operations. New Google AI tools included enabling retailers to easily embed virtual agents in websites or mobile apps to provide personalized help and recommendations to shoppers, according to a release. The Silicon Valley company has since invested heavily in generative AI.

Source: Hindustan Times January 17, 2024 21:40 UTC