After Apple, Google is now restricting apps to track users for personalised ads. Android apps will now find it tough to track users as Google will remove advertising ID, for users who have opted out of receiving personalised ads. The advertising ID is a unique ID for advertising, provided by Google Play services. It gives users better controls and enables them to reset their identifier or opt out of personalised ads within Google Play apps. "Apps using a persistent ID other than the advertising ID may receive a policy violation warning," Google clarified.

Source: The Hindu June 07, 2021 07:29 UTC