Google’s privacy woes are set to increase after campaigners on Tuesday filed complaints to data protection regulators in France, Germany and seven other EU countries over the way it deals with data in online advertising. "The real-time bidding advertising system may be broadcasting the personal data of users to hundreds or thousands of companies. This advertising method clearly breaches the EU’s data protection regulation (GDPR)," said Eva Simon, a legal expert at campaigning group Liberties which is coordinating the complaints. "Real-time bidding is used Google and many other digital advertising technology companies. The other seven EU countries where the complaints were filed are Belgium, Bulgaria, the Czech Republic, Estonia, Hungary, Italy and Slovenia.

Source: The Star June 04, 2019 12:11 UTC