“Online retail was a relatively bright spot for the quarter, but even retailers saw Google search Cost Per Click (CPCs) fall 22 per cent Year on Year (YoY) in the second quarter of 2020,” said Merkle Vice President of Research Mark Ballard. According to Kenshoo, shoppable ads were a bright spot for Q2, which mirrors findings in the e-commerce report by Profit. “Across channels, product-specific shopping ads saw robust spending growth in the second quarter of 2020 despite the challenges of Covid-19,” said the Kenshoo report. “Spending on Facebook, excluding Instagram, was up 4 per cent YoY in Q2 2020 as impressions jumped 25 per cent, but average CPM fell 17 per cent,” said Ballard. “Instagram continued to see stronger spending growth than Facebook, helping to drive up total spending growth across both platforms.

Source: Pakistan Today August 07, 2020 15:11 UTC