Starting today, Google is rolling out its Search Generative Experience (“SGE”) in the SSA region as an opt-in experiment in Search Labs. ADVERTISEMENTImproving Search with generative AIWith SGE’s generative AI capabilities in Search, people will see an AI-powered overview of key information to consider, with links to dig deeper. With generative AI, Search can do some of that heavy lifting. ADVERTISEMENTGM for Search in Africa, Wambui Kinya, said, “With new generative AI capabilities in Search, we’re now taking more of the work out of searching. This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful.

Source: The Guardian November 09, 2023 09:40 UTC