LONDON (Reuters) -A proposed multi-billion pound British class action against Google, which alleges the internet giant secretly tracked millions of iPhone users, is not viable and should not be allowed to proceed, the Supreme Court was told on Wednesday. He alleges that Google illegally took iPhone users' personal data by tracking internet browsing histories and used this to sell a lucrative, targeted advertising service. "Google makes billions of pounds in revenue from advertising based on our personal data every year," he said in a statement. "It is only right that they should be held to account for profiting from the misuse of that personal data." "If the judgment goes in favour of the claimants, we will see the floodgates open to a tsunami of representative data class actions in the UK," said Julian Copeman, a partner at Herbert Smith Freehills.

Source: The Star April 28, 2021 13:32 UTC