Google has abandoned a plan to ban cookies, the small bits of code that allow advertisers to follow users around the web. The tech giant had been preparing to replace cookies on its Chrome browser, which is the internet’s most used web browser, with a ‘privacy sandbox’. But concerns from advertisers and some regulators, according to Google, mean that the company will now keep cookies within Chrome and offer users a choice of whether to accept them or not. We are disappointed that Google has changed its plans“From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers. Many advertisers will breathe a sigh of relief given how much of their business is built in to cookie infrastructure.

Source: Irish Independent July 24, 2024 13:28 UTC